Watercooler
Insights, updates and culture from the factory floor. The heartbeat of USA Rolls.
The Blog
Honest essays from the floor. No content calender – just what mattered that week.
USA Rolls theme songs
2026
Can't Stop This Feeling
Justin Timberlake
2025
Born to win
Ryan Innes
2024
The Champion ft. Ludacris
Carrie Underwood
2023
Hall of Fame ft. will.i.am
The Script
2022
BANG!
AJR
2021
Crazy Train
Ozzy Osbourne
2020
The Fighter ft. Ryan Tedder
Gym Class Heroes
2019
O Fortuna (Carmina Burana - Carl Orff)
André Rieu
Ancestral Wisdom
Lines we keep on the wall. Some are old as the hills, some came from a customer call. All of them keep us honest.
“Spread your jam too thin and all you will taste is biscuit”
Kevin’s Grandpa
“Eat a little shit, but don’t acquire a taste for it”
Kevin’s Grandpa
“The cemeteries are filled with people who thought the world couldn’t get along without them.”
Grandpap Hubbard
“I only wanted the last shot in the bottle”
Jimmy K’s grandfather
“Talk is cheap, money buys whiskey”
Kevin’s Uncle Jeff (Sir Terence)
“God willin and the crick don’t rise”
Kevin’s Grandma Smith
“Concern for man and his fate must form the chief interest of every technical endeavor. … Never forget that in the midst of your diagrams and equations.”
Albert Einstein
“I am only one, but I am one. I can’t do everything, but I can do something. The something I ought to do, I can do. And by the grace of God, I will.”
Edward Everett Hale