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Faith

By ksheldon | January 7, 2026

When I reflect on the common traits shared by successful people, two qualities consistently stand out—one empowering the other. The first is faith, which makes perseverance possible. For me, that faith is in God. For others, it may rest in themselves, their idea, their product, or any number of sources.…

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Welcome our newest Leadership team member

By ksheldon | December 10, 2025

We are deeply pleased to share that the highly regarded Tracie Balentine has joined our leadership team. Tracie brings not only a wealth of experience from both corporate and small-business settings, but also a spirit of creativity, humility, and connection. Her respectful approach and her gift for clear, open communication…

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Next Level Continuous Improvement

By ksheldon | October 27, 2025

Whenever I discuss USA Rolls with people I always say that we are the premier heat transfer roll designer and manufacturer in North America, and if we aren’t today we will be tomorrow….. for 2 reasons: 1. We care 2. Because we care we are always looking for avenues to…

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K Show 2025

By ksheldon | October 3, 2025

https://www.k-online.com I’m looking forward to speaking at the AMI Plastics World Expos. My presentation will focus on using proprietary thermal analysis formulas as a tool to optimize the performance of heat transfer rolls. I hope you can join me on Day 1 at 15:30. For those of you at the…

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Privileged, as well as Blessed, in chill roll design expertise

By ksheldon | August 22, 2025

USA Rolls has truly had the privilege to have been exposed to and interacted with some of the greatest minds in chill roll design. We stand on the shoulders of these great men, and have implemented the best of the best as we attempt to carry on the legacy of…

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Blessed by God, Overcoming the Odds

By ksheldon | April 22, 2025

As I was watching television on Sunday, I heard an interesting statistic from a minister preaching about failure and how people react to it. He stated that on average a successful entrepreneur fails an average of 2.5 times before achieving success. So I researched what percentage of business start ups…

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“Optimized versus Adequate” chill rolls

By ksheldon | March 19, 2025

USA Rolls has been blessed by God to have unmatched expertise in designing and building a large variety of rolls. Each roll custom made to resolve, minimize or avoid potential processing issues. We don’t try and force you into buying any one type of roll because that is what we…

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PLASTIC EXTRUSIONS WORLD EXPO

By ksheldon | October 16, 2024

NOV. 13-14 2024 CLEVELAND OHIO We look forward to seeing you at the upcoming seminar, as we continue to discuss the intricacies of building heat transfer rolls to insure that you receive the roll that is best suited for your processing needs.

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ASME code pressure vessels in food processing

By ksheldon | September 4, 2024

ASME code steam drum

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What’s in a Name

By ksheldon | July 8, 2024

Based on past experiences, the terminology used to describe the rolls we build are numerous. From chill roll, cooling roll, calendar roll, heat transfer roll, double shell roll, cooling cans to just plain roll. While there are a variety of terms, the rolls themselves can be quote different and provide…

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USA Rolls Team

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Kevin Sheldon, Owner

CEO and CFO Deuce and Molly

CEO and CFO, Deuce and Molly

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Ancestral Wisdom

“Spread your jam too thin and all you will taste is biscuit” 

— Kevin’s Grandpa

“Eat a little shit, but don’t acquire a taste for it”

—Kevin’s Grandma

 

"The cemeteries are filled with people who thought the world couldn’t get along without them."

—Grandpap Hubbard

 

"I only wanted the last shot in the bottle"

—Jimmy K's grandfather

 

"Talk is cheap, money buys whiskey"

—Kevin's Uncle Jeff ( Sir Terence)

 

"God willin and the crick don't rise"

—Kevin's Grandma Smith

 

“Concern for man and his fate must form the chief interest of every technical endeavor. ... Never forget that in the midst of your diagrams and equations.”

—Albert Einstein

 

“I am only one, but I am one. I can’t do everything, but I can do something. The something I ought to do, I can do. And by the grace of God, I will.”

—Edward Everett Hale